Google Ads
Google Ads Agency in South Africa
In front of the people already searching for you, and tracked to the enquiry.
Last updated
Trusted by businesses across South Africa and beyond
Social Agencies is a Google Ads agency in South Africa, based in Cape Town, that runs Search and Maps campaigns for businesses that want enquiries from people already searching. We build the campaign, the page the click lands on and the tracking that shows which search brought each call or form. Your budget is paid straight to Google.
The problem
Why do so many search campaigns waste money?
Four patterns we find when we open an account someone else set up.
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Paying for the wrong searches
Broad keywords match searches that have nothing to do with what you sell, like job seekers or people after a free how-to. Every one of those clicks is paid for.
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Every click lands on the homepage
Someone searched for one specific service and arrived on a page about everything. They have to hunt for the answer, and most go back to the results.
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Calls nobody can count
The phone rings, but nobody knows whether the caller came from an ad, a referral or the sign outside, so the budget gets set by feel.
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Set up once, then left alone
The campaign was built a year ago and nobody has read the search terms since. The waste repeats quietly every month.
Search ads
How do Google Search ads bring in enquiries?
A Search ad appears when someone types the thing you sell, often with a place attached, like "electrician near me" or "accountant Cape Town". You pay when they click, not when they see it.
Social Agencies chooses the searches worth paying for, writes ads that answer the search directly, and lists the words to exclude, so the budget goes to buyers rather than browsers.
- Keywords picked for buying intent
- Negative keywords that block wasted clicks
- Ad copy that matches the search
- Your phone number and location on the ad
Conversion tracking
Changan Table View: every enquiry recorded as a lead Google can count.
Social Agencies wired lead tracking into every enquiry form on the Changan Table View site: test drives, finance and service bookings. An ads account linked to it can then count enquiries, not just clicks.
Read the Changan Table View case study Visit changantableview.co.za ↗
What you get
What does Google Ads management from Social Agencies include?
Three parts, run by one team, so a paid click is not lost on the page or in the follow-up.
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Part 1
The campaigns
Search and Maps campaigns set up and run inside your own ads account.
- Keyword research around what your buyers type
- Negative keyword lists kept up to date
- Location targeting to the areas you serve
- Ad copy tested one change at a time
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Part 2
The landing page
A page built for the search, so the click finds its answer straight away.
- One page per service or offer
- Call, WhatsApp and form buttons on the page
- Built to open fast on a phone
- Written in the words people searched
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Part 3
Tracking and reporting
Every call and form traced back to the search that produced it.
- Conversion tracking set up before launch
- Calls from the ads and the site tracked
- The search terms report read regularly
- A monthly report: spend, enquiries, cost per enquiry
One team. One system. One monthly partner. Built, run and improved by Social Agencies.
Book a callGoogle Maps
Can you advertise on Google Maps?
Yes. When a Google Ads account is linked to your Google Business Profile, your business can appear as a promoted listing when someone nearby searches on Maps. For a trade or a shop, that is often where the buying search happens.
Social Agencies links the two accounts, keeps your listing accurate, and tracks the calls and direction requests that come from it.
- Your profile linked to the ads account
- Location details on your Search ads
- Calls and direction requests tracked
The page behind the ad
Dart Motors: every enquiry lands in one inbox, saved against the car.
An ad is only as good as the page behind it. Social Agencies built Dart Motors a site where every form, call and WhatsApp tap reaches one inbox with the car the buyer asked about. That is the kind of page we send paid clicks to.
Search or social
Should you run Google Ads or Facebook ads?
They reach people at different moments. Many businesses need one before the other.
| Google Ads | Facebook and Instagram ads | |
|---|---|---|
| Who sees it | People searching for what you sell | People scrolling who match an audience |
| Their mindset | Looking now, often comparing | Not looking yet, open to persuasion |
| Strongest at | Capturing demand that already exists | Creating demand with a picture or video |
| The ad itself | Mostly text, matched to a search | Image, video or carousel |
| Where the click goes | A page that answers the search | A page that continues the ad's story |
Why us
Why choose Social Agencies for Google Ads?
- 01
We build the page as well as the ad
Much of the money lost on ads is lost on the landing page. Social Agencies builds websites, so the page behind each campaign is made for that search and tested on a phone.
- 02
Your account, your budget
Campaigns run inside an ads account in your name and are paid by your card. The history and data stay with you if you ever move on.
- 03
Tracking before spending
Conversion tracking goes in before a campaign goes live, so from the first day you see which searches produced calls and forms, not only clicks.
- 04
Paid and organic from one team
Social Agencies also does SEO, so ads can cover the searches you do not rank for yet while your organic place is built underneath.
- 05
Reports you can read
Spend, enquiries and cost per enquiry in plain language, with what we changed that month and why.
No surprises
What can you count on?
A fixed fee in writing first
Social Agencies quotes a flat fee for managing the account after a short call. Nothing starts, and nothing is paid, before you have agreed to it.
Your budget goes straight to Google
Ad spend is charged by Google to your own card. It never passes through us and is never marked up, so you see exactly what was spent.
You own the account
The ads account, its history and its conversion data belong to your business, whatever happens.
Clear terms
The monthly terms, including notice, are written into a short agreement you see before anything starts. No hidden exit fees.
The Social Agencies method
How does working with Social Agencies work?
- 01
Discover
A short call about your business, where enquiries come from today and where they get lost.
- 02
Plan and quote
A written plan and a fixed, itemised quote. Nothing starts until you agree to it.
- 03
Build
You get a live preview link from early on and watch it take shape, instead of waiting for a reveal.
- 04
Launch and grow
It goes live on accounts in your name, then we host, support and keep improving it every month.
“Professional, efficient, and delivered exactly what we needed. The website is clean, modern and easy for our customers to use, and communication was clear throughout.”
Samantha HunterGoogle review
I am extremely excited & proud of our new look website. Jared's knowledge, ingenuity & understanding of our needs, wants & desires falls nothing short of BRILLIANT. Jared & James are a formidable team with amazing ideas. Highly recommended.
BEST website company ever. From the start they have been so helpful designing a company website for me. Great pricing, very helpful, wil definitely recommend them to everyone i know. Great Team to work with Social Agencies. Thanks Team for the great work
It was an absolute pleasure working with James. He created an amazing website for us, maintained clear communication throughout the process, and ensured that all of our needs were met. He was professional, easy to work with, and delivered exactly what he promised. I would highly recommend him to anyone looking for website design or advertising services.
This young dynamic company has really impressed me with my requirements on a complete website design/development. Highly recommended.
I had an absolutely outstanding experience with Social Agencies for the web design and marketing support of my business. Jarred was incredibly professional, attentive, and patient throughout the entire process. … The final result exceeded all my expectations: the website is more beautiful and functional than I could have ever imagined.
Great service, thank you for your help with Dr van der Poel's website.
Free demo site
Your business. Your free demo.
See your new website before you pay a cent. Social Agencies builds a demo of your homepage, free, so you judge the work first.
- A real demo of your homepage, built for your business
- What your competitors are doing online, in plain words
- Where your current site is losing enquiries
- 1
Tell us about your business
Two minutes on the form, or a quick call.
- 2
We build your homepage demo
Your name, your services, your area. Not a template.
- 3
You decide
Like it? You get a fixed quote in writing. If not, you owe nothing.
Get your free demo
No cost, no obligation.
Frequently asked questions
How much does Google Ads cost in South Africa?
You set the budget, and Google charges it to your own card. What each click costs is decided in Google's auction and depends on how many businesses bid on the same searches, so a crowded trade in a big city costs more per click than a niche service. Social Agencies charges a separate, fixed fee for the work, quoted in writing.
Is paying for search ads worth it for a small business?
It can be, when people already search for what you sell and your page turns a click into an enquiry. If few people search for your service, or enquiries are answered slowly, fix that first. Social Agencies will tell you which applies before you spend.
Does my ad budget go through Social Agencies?
No. Google bills your own card directly. Social Agencies charges only for the work, so you can always see exactly what was spent on clicks.
Do you run search campaigns for businesses outside Cape Town?
Yes. Social Agencies is based in Cape Town and runs campaigns for businesses across South Africa. Targeting is set to the areas you actually serve, whether that is one city, a province or the whole country.
How long before the ads bring in enquiries?
Ads can show as soon as a campaign is approved, but the early weeks are spent learning which searches turn into enquiries and cutting the ones that do not. Social Agencies judges a campaign once there is enough data, not on day two.
Can you take over our existing ads account?
Yes. We start by reviewing the search terms, keywords and tracking already in the account, and tell you what is working and what is wasting money before changing anything.
Let's talk
Your next customer is searching right now. Let's make sure they find you.
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call centre
- A fixed quote in writing, no obligation
- A reply within one working day
How would you like to talk?
Call us+27 66 287 5186 WhatsApp usUsually the fastest reply