Case study: franchise dealership
Changan Table View: franchise dealership website with scan-to-book test drives
A franchise showroom whose leads land with the branch, not head office.
Social Agencies built Changan Table View, a franchise dealership in Table View, Cape Town, a showroom website with a page for each of six models, a live colour-changer and test drives booked by scanning a code on the showroom floor. Every enquiry and finance application lands with the dealership itself, not with head office.
- 6
- model pages with a live colour-changer
- Scan
- to book a test drive from the floor
- Own
- leads land with the dealer, not head office
- Custom
- franchise showroom build
The problem
What problem did Changan Table View have?
Franchise dealers are usually handed a rigid manufacturer microsite that routes every enquiry to head office, so the local branch never truly owns the buyer.
A one-size-fits-all microsite looks corporate and converts poorly, and the branch that pays the bills does not see its own leads first.
The build
What did Social Agencies build for Changan Table View?
-
A page per model
A dedicated page for each of the six models.
-
A live colour-changer
A buyer flips through paint options in real time.
-
Scan-to-book test drives
A QR code on the showroom floor takes a buyer straight into a test drive booking.
-
Leads to the dealer
Finance applications and every enquiry wired into the dealer's own system.
The result
What changed for Changan Table View?
Changan Table View has a site that matches the polish of the franchise and captures its own leads.
Buyers browse every model, see the car in their chosen colour and book a test drive straight off a poster in the showroom. All of it lands with the dealership directly.
Franchise dealership
Every model, in every colour, on the branch's own site.
A custom franchise showroom that captures its own leads.
6model pages with a live colour-changer
Frequently asked questions
Is Changan Table View a real Social Agencies client?
Yes. Changan Table View is a live Social Agencies client, and the site is at changantableview.co.za. Everything on this page describes work that is running today.
Could Social Agencies build the same for my dealership?
Usually, yes. The pieces are reusable, and Social Agencies tells you on the first call which of them fit a dealership your size and which do not.
What does a project like this cost?
It depends on which pieces you need. Social Agencies looks at your current site and stock setup on a short call, then sends a written plan and a fixed quote.
How do I start?
Contact us. It takes fifteen to thirty minutes and there is no obligation.
Let's talk
Want the same for your dealership?
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call centre
- A fixed quote in writing, no obligation
- A reply within one working day
How would you like to talk?
Call us+27 66 287 5186 WhatsApp usUsually the fastest reply