Dealer lead generation
Car Dealership Lead Generation and Facebook Ads
Your cars advertise themselves. Every enquiry lands on one list.
Last updated
Social Agencies runs lead generation for car dealerships in South Africa. Facebook and Instagram inventory ads are built from your live stock, each lead is captured against the car it came from, and WhatsApp follow-up is one tap away. Your dealership owns the ad account and pays Meta directly, so the budget never passes through us.
How it runs
What happens after a buyer taps an ad?
The ad finds the buyer, the car page earns the enquiry, and the inbox makes sure someone replies.
- 1
Inventory ad
Each car on your floor, with its price and photographs, read from your live catalogue.
- 2
Car page
The buyer lands on that car's own page, not your homepage.
- 3
Enquiry saved
The lead is recorded with the date, the source and the vehicle.
- 4
WhatsApp reply
One tap opens a chat already naming the car.
Per-vehicle capture
Every lead is tied to a car, and answered fast
A buyer who taps an ad for one car wants to talk about that car. Social Agencies saves every enquiry against the vehicle, so your salesperson knows what the buyer wants before phoning back.
Speed decides who gets the sale. A buyer left waiting overnight buys from the dealer who answered, so the lead reaches your team where they already are.
- An enquiry form and finance application on every car
- Portal leads brought into the same list and de-duplicated
- A WhatsApp tap logged even if no message is sent
What we run
Everything between the ad and the phone call
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Inventory ads
Meta's vehicle ad format, built from a catalogue of every car on your floor.
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A catalogue that keeps pace
A car that sells stops advertising. A car that arrives starts, on its own.
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Car landing pages
Price, photographs and specification, with enquiry and finance buttons on the page.
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Reporting you can open
What was spent, what came back and which car each enquiry was about.
Follow-up
Enquiries come straight to WhatsApp
Most South African car buyers would rather message than fill in a form. Every car page carries a WhatsApp button that opens a chat already naming the car, so the first message is never "is it still available?" with no idea which one.
The tap is logged in the inbox even if the buyer never sends the message, so Social Agencies can show you every warm buyer, not just the ones who typed.
Where you are
Lead generation by dealership stage
The system is the same. What changes is how much of it you need.
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An owner-run floor with one team
One lot
Your stock advertised on Facebook and Instagram, with every lead in one inbox and on the owner's WhatsApp.
- Inventory ads from live stock
- Car landing pages
- One lead inbox
- Monthly report
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A dealership adding stock and salespeople
Growing
More cars, more campaigns and a team sharing leads, so nobody phones the same buyer twice.
- Everything in One lot
- Retargeting of buyers who viewed a car
- Leads shared across the sales team
- Portal leads in the same inbox
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Two or more floors under one name
Multi-branch
Each branch advertises its own stock, and each lead lands with the branch that has the car.
- Everything in Growing
- Campaigns per branch
- Leads routed by branch
- Reporting per branch and combined
The Social Agencies method
How does working with Social Agencies work?
- 01
Discover
A short call about your business, where enquiries come from today and where they get lost.
- 02
Plan and quote
A written plan and a fixed, itemised quote. Nothing starts until you agree to it.
- 03
Build
You get a live preview link from early on and watch it take shape, instead of waiting for a reveal.
- 04
Launch and grow
It goes live on accounts in your name, then we host, support and keep improving it every month.
Frequently asked questions
What is a Facebook inventory ad for car dealers?
It is Meta's ad format for vehicle stock: you give Facebook a catalogue of every car on your floor, and it builds and targets the adverts from it. Each car appears with its price, mileage and photographs, and the catalogue follows your live stock.
Who owns the ad account and who pays for the ads?
Your dealership owns the ad account and pays Meta directly. The ad budget never passes through Social Agencies and is never marked up. If you stop, you keep every campaign, audience and lead.
How long before dealership ads produce enquiries?
The catalogue and the tracking go live with the site, but campaigns need several weeks of spend before the figures mean anything. Anyone who quotes you a lead count for the first week is guessing.
Do I need a new website to run your ads?
The ads need somewhere to send buyers and somewhere to record the lead against the car. If your current site cannot do that, we will say so and quote what it needs.
Is keeping buyer details compliant with POPIA?
Enquiry forms carry consent wording and a link to your privacy notice. The lead data sits in a database your dealership controls.
What does dealer lead generation cost?
Social Agencies charges a flat monthly fee, quoted once we have seen your stock volume and what you run now. Your ad budget is separate and is paid to Meta by you. The terms, including notice, are in writing before you sign.
Let's talk
Your next customer is searching right now. Let's make sure they find you.
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call centre
- A fixed quote in writing, no obligation
- A reply within one working day
How would you like to talk?
Call us+27 66 287 5186 WhatsApp usUsually the fastest reply