Lead generation
Lead Generation for Plumbers in South Africa
Found for the emergency, remembered for the bathroom.
Last updated
Social Agencies runs lead generation for plumbers across South Africa. It covers your Google Business Profile, local search pages for emergency and geyser work, Facebook and Instagram ads for planned work like bathrooms and installs, and follow-up that puts every enquiry on your phone straight away.
The map
How do I get more plumbing customers from Google?
The map results are drawn from the Google Business Profile, and listing there costs nothing. Social Agencies sets the categories, service areas, hours, photos and PIRB registration properly, then keeps it active.
A review request goes out when the job is done, while the customer is relieved, so recent reviews keep arriving.
Two kinds of work
Emergencies and planned work are marketed differently
-
Emergency
Won on speed and visibility: the map, a geyser page per suburb and a call button.
-
Planned work
Won on trust: ads showing finished bathrooms, installs and heat pumps.
-
Follow-up
Every enquiry on your phone at once, because an emergency customer calls the next name within minutes.
Meta ads
Ads that show finished work, sent to your own site
Facebook and Instagram ads fill the quiet weeks with planned work. Where it fits, Social Agencies can add Google search campaigns for emergency searches.
You hold the ad account and pay Meta directly, so every rand spent is visible to you.
Shared leads
Lead marketplace versus your own enquiries
| Marketplace lead | Your own enquiry | |
|---|---|---|
| Who else gets it | Often several other plumbers | Nobody else |
| What you compete on | Speed and the lowest price | Your reviews and your response |
| What you keep when you stop | Nothing | Reviews, rankings and the customer list |
The Social Agencies method
How does working with Social Agencies work?
- 01
Discover
A short call about your business, where enquiries come from today and where they get lost.
- 02
Plan and quote
A written plan and a fixed, itemised quote. Nothing starts until you agree to it.
- 03
Build
You get a live preview link from early on and watch it take shape, instead of waiting for a reveal.
- 04
Launch and grow
It goes live on accounts in your name, then we host, support and keep improving it every month.
Frequently asked questions
Do I need a Google Business Profile for my plumbing company?
Yes. It is free, and it is what the map results are drawn from when someone searches for a plumber nearby. A plumbing business without one is missing the searches that matter most.
How long does lead generation take to work for plumbers?
Ads can bring enquiries within days. Google Business Profile fixes can show within weeks, and local search pages build over months. Social Agencies does not promise a number of leads, because that depends on your area, your reviews and how fast calls are answered.
Who owns the profile and the reviews?
You do. The profile sits under your business, and Social Agencies works on it with access you grant. The reviews stay with you if you ever leave.
Who pays for the ads?
The ad budget is paid straight to Meta from your own account, so you see every rand spent. Social Agencies charges separately for running the ads.
Can you help me get off lead marketplaces?
Yes, over time. The aim is enquiries from your own profile and website that nobody else is paying for, so marketplace spend becomes optional instead of essential.
Let's talk
Your next customer is searching right now. Let's make sure they find you.
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call centre
- A fixed quote in writing, no obligation
- A reply within one working day
How would you like to talk?
Call us+27 66 287 5186 WhatsApp usUsually the fastest reply